📌 Sales Isn’t About Logic—🧠 Here’s What Really Drives Decisions 🤯

Ever had a client who seemed to have made up their mind before you even spoke? You present the perfect solution—backed by strategy, numbers, and logic—yet somehow, they just don’t see it.

Frustrating, right?

The truth is, people don’t make buying decisions based on logic alone. Their minds are influenced by hidden cognitive biases that shape their choices before you even get a chance to present your case.

✅ First impressions stick.

✅ People seek out what confirms what they already believe.

✅ They fear losing more than they desire to gain.

✅ The first number they hear becomes their mental anchor for everything else.

💡 So, the real question isn’t whether your offer is right—it’s whether you understand how your client is making their decision. Because once you do, sales isn’t about pushing… it’s about guiding. And that’s when everything changes.

🎯 Have you ever noticed a client rejecting logic-based advice? What cognitive bias do you see the most? Drop a comment below! 👇

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